Final Major Project Interior Design BA at London College of Communication.
Chosen Site : 24 Savile Row.
Design Project Grade 2 : 1
Dissertation Grade : 1 st
The heritage of Savile Row in London is renowned internationally. My intention for this project was to celebrate and communicate its authentic tailoring trade through interior design.
Using the existing historic richness of the area and integrating narration of this within my creative process I continued on my quest to discover an appropriate function and style for the chosen site in Savile Row.
After extensive research into the area and visiting some of the local tailoring workshops including Henry Poole and Co it became clear that the once prolific tailoring workshops was very quickly becoming outnumbered by high end studio prices and high street retail causing inevitable gentrification.
My 3rd year Dissertation on Urban Regeneration and the findings I obtained motivated this design project further.
“Historic architecture is imperative for global recognition, economic investment and a city’s symbolic image. The purpose of this research is to call attention to developer’s modern attitudes towards urban regeneration in London.
This research explores real consequences of rapid upscale growth and the future impact it could have on this city’s social and architectural characteristics.
This project will emphasize developers’ drive for profit and will compare them to the opinions of the communities in the vicinity.
Topics investigated include our contemporary perception of a city’s identity along with the significance of authenticity and heritage. Preservation of historic monuments is essential for rooting our ever-evolving chronicle; this research identifies the destructive impact urban regeneration contributes to, diminishing a city’s identity, as we know it.”
In light of the information I obtained through my Dissertation and research into Savile Row’s history, I decided that the interior space should emphasises the trade’s greatness instead of merely replacing it.
The ground and basement levels of 24 Savile row would be used as an exhibition space for local artists and students, as well as a workshop for the local community to be able to teach the craft to up and coming creative talent.
The interior aesthetics and design was influenced from this treasured “bespoke” trade, along with Kate Malone’s crystalline research. The contours of the crystal tile installation mimic the lapel of a tailored suit, both detailed intricate and never formed in the same way.